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PROJECT: The Lodge Pizza Kitchen, 2026

The Lodge Pizza Kitchen was a complete brand refresh for an existing restaurant formerly known as Billy’s BBQ House. As part of the rebrand, the goal was to create an identity that reflected the rustic charm of a mountain lodge while supporting a new menu centered around handcrafted pizzas and comfort food.

The visual direction retained recognizable elements from the original brand, including its warm red, black, white, and charcoal color palette and vintage-inspired typography, while introducing new iconography that aligned with the restaurant’s updated concept.

The challenge was to preserve the brand recognition of the original restaurant while communicating its new culinary direction.

A new menu board was designed for installation at the front counter, giving guests a clear view of the full menu. The clean, organized layout improves readability and helps customers make ordering decisions more efficiently.

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